Kevan is a design strategist who brings clarity to complex problems and designs solutions that put people first.

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about

Kevan brings the customer voice into the heart of strategic decision-making

He bridges research, design, and strategy to help teams align around shared goals and act with clarity—enabling leaders to navigate complexity with confidence. He has consulted for and led projects across public and private sectors globally, working with leading organizations including IDEO, TPX Impact (formerly Futuregov), Doblin/Deloitte, and Tesco, the UK’s largest retailer. Kevan has also taught design and innovation at the university level, sharing his expertise with the next generation of strategic thinkers.

Through his company Sensemake, Kevan applies generative research and design-led strategy to help organizations build evidence-based, human-centered strategies that they can stand behind.

Learn more about his purpose and principles → Learn more about his purpose and principles →

approach

1

Helping you frame the right problem

Working with teams and stakeholders to identify where we should start and why, and building alignment together

2

Planning and executing research

Building and executing the right research methodology to understand more about your problem space and outlining who we need to speak with to get it right.

3

Uncovering actionable insights and opportunities

Identifying themes and patterns, and converting insights into opportunities that bring the human perspective to the centre

4

Developing and advancing balanced choices

Shaping a strategy through desirable, feasible and viable lenses that help shape the right direction for your business and your users

5

Identifying the barriers and testing to learn

Making the right choice on where to invest, and building out a plan to test and iterate on our direction.

Challenges I’ve worked on

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Understanding savings behaviours in a loyalty scheme
Developing a customer-driven personalisation strategy
Creating more autonomy around product substitutions
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Get in touch

hello@kevandagostino.com
+44 7935994300
London, UK