Simplifying complexity, and using narratives as a tool to brand and market educational coding

Quirkbot: Narratives as a Tool to Brand and Market Educational Coding

project

Case Study

completed at

University of Gothenburg | Master’s of Business and Design

in collaboration with

Tehilah Auramo and Boyke Dalmeijer

CHALLENGE

Quirkbot collaborated with Master’s of Business and Design students to help them develop a marketing and brand strategy that would enable the firm to create a stronger association with existing and future potential customers/clients.

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