Life Cereal identity and package design concept tailored towards more health conscious families and individuals

Life Cereal Identity + Package Design Concept


Print, Identity

completed at

Emily Carr University

This project examined the packaging design of a popular, non-organic, breakfast cereal. The objective was to analyze the graphic vocabulary across the six surfaces of the package and how the form and content communicated with what was inside the box. The redesign of the Nutritional Label was also added to help give the consumer a more clear and communicative way to understand what the product contains.

In my design I chose to market Life cereal towards younger more health conscious families and/or individuals.